Introduction to, BEAUTY AND THE BRAND

Throughout this project I will be researching a particular brand of Make-up in which I have been assigned NARS. I have to break the brand up using the 5 P's; Product, Packaging, Presentation, Promotion and Price Point to write an overall summary about the brand.

I will also design and produce a look for Illamasqua during a timed assessment. The look has to be  in keeping with a traditional Illamasqua piece of work and must be produced and completed with hair in a total time of 1 hour and a half.

Finally, the main body of the project will be 5 final beauty images consisting of; Natural beauty, Strong Smoky Eye, Strong Lip, Eyebrows & Eye-liner and Metallic or Pearlised. The final pictures must be beauty head shots with research, test shots, face charts and moodboards to support them.